Health Promotion and Public Education

5-4-3-2-1 Go!®

54321 Go logo

5-4-3-2-1 Go!® is CLOCC’s public education message containing recommendations for children and families to promote a healthy lifestyle:

  • 5 servings of fruits and vegetables a day
  • 4 servings of water a day
  • 3 servings of low-fat dairy a day
  • 2 or less hours of screen time a day
  • 1 or more hours of physical activity a day

Developed by CLOCC in 2004, launched as a mass-media campaign in 2009, and refreshed in 2018, 5-4-3-2-1 Go! has reached millions of individuals in communities throughout Chicago and beyond.

The 5-4-3-2-1 Go! message and its supporting collateral are available for our partners to use, either alone or integrated into their existing programs. A licensing fee may apply. 

An evaluation toolkit is also available for child-serving programs that are using the 5-4-3-2-1 Go! programmatic materials.

Learn About the Evaluation Toolkit