Business Sector and Industry Practices
There are significant opportunities to work with businesses to align their benefits, goods and services, and giving so that they support obesity prevention rather than contribute to obesity prevention.
There are 26 million employees with children in the United States and one-quarter of their lives is spent at work. This makes the workplace an important setting for sharing information and resources about keeping children and families healthy. Employers can also help reinforce healthful practices for the employees themselves, enabling them to be good role models for their children, and helping them create healthy home environments for their entire family.
In addition, businesses produce and deliver goods and services that can support health or contribute to unhealthy lifestyles. Industries directly involved with producing food or beverages have an even greater opportunity—and responsibility—to manufacture and market healthful products that meet nutritional guidelines.
Finally, businesses also contribute in significant ways to the communities in which they and their employees reside and have opportunities to support others engaged in childhood obesity and healthy lifestyle activities.
We work with businesses to:
- Create opportunities for discussion of childhood obesity and solutions pertaining to the business sector
- Develop activities to support employees with children to create healthy habits and environments for their families
- Support the alignment of business products, services, and charitable giving with childhood obesity prevention
- Support activities that reduce or eliminate marketing of unhealthy products to children less than 18 years of age
- Develop projects and products of shared interest with the business sector and raise funds for CLOCC general support
- Yale Rudd Center for Food Policy and Obesity. Fast Food F.A.C.T.S. Food Advertising to Children and Teens Score. 2010. http://www.fastfoodmarketing.org/media/FastFoodFACTS_Report.pdf.